Don't Be Pushy!

No one likes a hard sell.  So, when posting content about your business on Facebook, consider posting other relevant topics or ideas - anything that excites you.  If you're passionate, you'll attract followers.  Skip taboo topics (politics, religion), but share what ignites your passion.

If you're passionate about your business, talk about new ideas in your industry.  Post about what's happening in your community, what organizations you belong to, what charity events you participate in as a business. 

Also, post pictures of events, either community, charity or those happening in your establishment.  But keep your profile picture constant.  Your profile picture should remain the same for at least a year at a time.

Remain personable and friendly and your customers will be eager to see your next post.