Marketing Your Products
Marketing addresses the “why” the market needs your product.
The simplest and powerful framework to market a product is to:
-
Identify a market
need or problem
-
Talk to the
deficiencies of existing solutions or lack of existing solutions
-
Offer a new
solution that answers the market need without deficiencies
Your marketing should not only be the sales pitch, but should
also provide your sales team with the tools to replicate the story. This
includes marketing collateral, press releases, campaigns, customer education
tools, and competitive analysis.
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