Get inspired from
blogs you read
Don’t plagiarize, but get inspired. Do you have blogs that
you enjoy reading? If you find an idea that you think is relevant, put your own
spin on it and expand on the idea for your readers.
Use strong images or
video
You can keep your text short by inserting a bold image or a
fun video. Take pictures of your
products or the end results of your services and use those rather than stock
photos, when possible.
Create a How-To guide
Often, others struggle to do what comes easy for us, such as
the services our small businesses offer. You might be surprised at how many
people will appreciate a simple and clear how-to guide on tasks you never
considered tricky. Share your knowledge.
Use Customer
Testimonials
If you have happy customers, ask them to give you a testimonial
in writing. Let them know you’ll be using it on your website and your blog. Testimonials
strengthen your brand and your business reputation.
Make a ‘round’
Whatever your small business’ niche is, collect all the
latest news items or products and put them into a little list. Give
descriptions for each item and review them. Before you know it, you’ve created
killer content in the form of a round. Rounds have become extremely popular and
you may find yourself including them in your monthly blog rotation.
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