5 Low Cost Ways to Promote Your Small Business

All small business owners want to make their business as well-known and as successful as possible. Today, it couldn't be easier to get the word out about your company because of the internet and social media.                     

Here are 5 easy and low-cost ways to promote your small business:

Advertise

Advertising is one of the easiest ways to get your small business known, although it usually comes at a cost. One of the best ways to promote your small business is by personalizing inexpensive pens or other give-aways with your logo and handing them out as freebies at events.

When you meet with a client, offer them a pen or a notepad, or whatever you had made with your logo. When you’re out, use your logoed items. Give them away. They won’t work for you if they’re safely stored in boxes in your office. The more people see your logo, the more recognizable your small business will be.

Network

Network as much as you can. The more people you meet, the more likely you are to meet someone who will become a client or can help your business in some way. Networking gives you the opportunity to discuss your business ideas with like-minded people and they are a way of learning more about the industry you are in from fellow professionals. Networking events are the perfect occasion for you to hand out your branded give-aways, like your personalized pens. They will ensure that your peers remember your business and they are a nice touch when meeting new people.

Business Cards

Business cards are a great way to promoting your business. They remind the people you meet of your business and brand, in the same way as your pens do, but are more informative as they include your contact information.

Social Media

Nowadays, a small business is foolish not to make use of social media. It is a free, fast and effective way of reaching out to current and potential customers.

Facebook allows you to set up a business page which other Facebook users may 'like.' You can have conversations with your customers, introduce new products and services and also use Facebook to educate them on your offerings.

YouTube is great since you can post a video for free and link it to your website. YouTube allows you demonstrate what your business does through a video. With over 1 billion unique users visiting YouTube each month, it is a brilliant way of reaching out to potential clients.

Website

Set up a website. Websites are a great place to display the products or services that you have on offer. As long as you make it simple to navigate and aesthetically pleasing, it will be beneficial for you in terms of advertising. The purpose of all the social media, advertising and networking is to drive business to your website. Once there, your website should capture the visitor’s attention and hold them there so they either purchase from you or contact you to start working with you.

Use these simple and inexpensive ideas to promote your small business. Good luck!