I am often asked if blogging
really works. I am amazed at the number of business owners that don’t have a
blog.
Yes, blogging takes time. But
if you don’t have the time, you can hire someone like Blue Lilac Marketing Group
(formerly Blue Dog Marketing) to ghost-blog for you.
You make not think you’re a
good writer. You may be right, but learning to write takes time and practice.
What better way to practice than to write about something you’re passionate
about….the business you own! Blogging is a fairly risk-free way to improve your
writing skills and promote your business.
Here are some of the reasons
I tell business owners they should have a blog.
Establish yourself as the expert
Blogging provides your
readers with information and professional advice. When you provide your readers
with free advice that can help them, they will start reading your blog on a
regular basis and look to you as the expert.
To keep relevant information
in front of your readers, you need to stay informed on what is new and
happening in your industry…and you need to write about it. Have your readers
learn something from you first before they see it in the news or online. You
have that power to be THE EXPERT in
your field!
Rank higher in searches
Your blog should be a part of
your website. Adding new content to your website will help search engines
remember that you exist and the new content will improve your website’s rank.
Get noticed
When you share your blog
posts on social media you expose your expertise to a larger professional
audience. By posting on LinkedIn, Facebook, and Twitter, you can generate more
traffic to your website.
Stay in touch
Having a blog allows you to
stay in touch with your customers. You can use the blog to wish them happy
holidays, to let them know about a new product or service, or to invite them to
an event you are holding.
I also recommend bloggers use
their blogs in newsletters that they send out to their mailing list.
A blog isn’t a one-and-done
thing. Blogs have many uses, so use them, and they will help you grow your
business.
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