There is a battle going on
between Facebook and Snapchat, the app Facebook tried unsuccessfully to
purchase in 2013. Each is launching products that compete with each other.
As of March 9, 2017, Facebook
rolled out a new feature called Messenger Day. This app works like Snapchat
Stories, Instagram Stories and WhatsApp Status where users share photo and
video messages embellished with text, drawings, filters, and emojis that
disappear after 24 hours.
Facebook’s new feature is
being gradually rolled out to all Android and iOS Messenger apps.
What is Messenger Day?
Messenger Day allows users to
create a slideshow of photos and videos that are visible to friends on Facebook
Messenger for 24 hours before it disappears. This new feature is part of
Messenger, Facebook’s standalone messaging app used by one billion people
worldwide.
Messenger’s in-app camera
lets users add text, stickers, drawings, emojis, filters and lenses to photos
and videos before adding them to their Messenger Day or sending them to
individual friends or groups.
How it’s different
Unlike Snapchat and Instagram
stories which are focused on sharing what you’re doing at the moment, Facebook
has positioned Messenger Day as a way to make plans with friends and talk about
getting together.
Using it for business
Companies are starting to use
messaging apps to communicate with customers. Using content created on Facebook
Messenger could create a more unified communication approach to customers if
you already are engaged with them on Facebook.
Check your Messenger app to
see when your update comes through with Messenger Day and experiment with it.
It’s a new and different way to communicate with your client base that you may
want to try.
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