Saturday, January 16, 2016
Thursday, January 14, 2016
How to Use Facebook for Business
You know that using Facebook can help grow your business. Facebook
has a large user base and it can help you find new customers.
But actually doing marketing on Facebook can be challenging if
you don’t know how to navigate Facebook.
Facebook can
help promote your business and attract new visitors to your website. Learn how
to make the most out of Facebook for your business with these tips.
Use a recognizable profile picture
Being
recognized is important to getting found and Liked. Your profile picture is at
the top of your Page and is used as you thumbnail for all of your posts. Choose
your image wisely.
Complete your company’s “About” section
Don’t leave
your “About” section blank. A preview of your “About” section is shown below
your profile and it is one of the first places visitors will look when they are
initially viewing your page. Be sure to include relevant and current
information about your company in this section.
Don’t post too often
Studies have
shown that companies with less than 10,000 fans receive 60% fewer interactions
per post when they post 60+ time per month.
Don’t
overwhelm your followers by posting more than a few times per day. It is better
to have higher-quality posts. This is definitely one time where quality is
better than quantity.
Include images
Posts can
generate up to 94% more view if you include compelling images. Remember the
pictures must relate to your post.
Companies
that use graphics in their posts generate 65% more engagement.
Post at the right time
Be sure to
publish your posts at strategic times of the day. Research shows that posts
published between 1-4 p.m. have the best view and share rates.
Now that you
have some tips to make your marketing on Facebook easier and more productive,
give them a try.
How do you
market your business on Facebook?
Tuesday, January 12, 2016
Free Tools That Will Make It Easier to Run Your Small Business
Running your
own business takes a lot of hard work and caffeine. With all the things you
have to do to keep your business running smoothly, wouldn’t it be nice to have
an extra hand or two (or three) to help you out. As a start-up or small
business, you aren’t always in a position to hire help.
That’s why I
want to share a list of must-have tools for anyone running a small
business….any they are all free! You won’t know how you managed without them.
Have you
ever wanted to send out an email on a Friday afternoon but didn’t because you
know it will be buried at the bottom of the recipient’s mailbox over the
weekend. With Boomerang for Gmail, you can write an email and schedule the
time you want it sent.
Do you need
to share documents, photos, videos, spreadsheets or other files? Dropbox makes
it easy for you, and others that you give permission to, to access files from a
computer or mobile device when you need to.
Dropbox is a
great tool for collaboration and reduces the number of emails you’ll have in
your inbox. You can modify a document and others can see the changes you made
and when.
Have you
ever had a great idea hit you and nothing to write it down on? Well Evernote is
like a notepad on your phone, tablet or computer. It syncs across all your
devices so if you write down your great idea tonight on your phone, it will be
on your desk when you fire up your laptop to start working then next day.
Evernote
also allows you to snap pictures of business cards. It stores the card and its
information in the app. You can access your contact list easily when you’re on
the go.
Does your
business require you to get signatures? Instead of spending your day tracking
down people to sing documents, HelloSign makes it easy for users to sign
documents and request e-signatures from up to 20 people. And, once everyone has
signed the document, HelloSign will deliver a signed copy right to their inbox.
If you’re
worried about security, HelloSign uses SSL encryption during file transfer to
keep your documents safe.
HelloSign
integrates with Gmail, Google Apps, Dropbox and Evernote making it easy for you
to sign legally binding documents in a snap.
Give these
free tools a try and see if they help you run your business more smoothly.
Thursday, January 7, 2016
Tuesday, January 5, 2016
Experiencing Writer’s Block?
Are you having
trouble coming up with ideas and topics for your next blog? Experiencing writer’s
block is a very common experience. Sometimes all you need is a nudge to your
imagination to get you started again.
HubSpot has a cool tool that can help inspire
you. Do you have any overarching theme or keywords that you want to include in
your blog posts? HubSpot’s Blog
Topic Generator can auto-generate five potential topics for your next blog
post. All you do is enter three keywords and click ‘Give Me Blog Topics.’
If you’re
not feeling the suggestions you receive you can always click ‘Try Again’ and
you’ll receive five more topics.
The best
part is this tool is free! Give it a try the next time you have writer’s block.
Sunday, January 3, 2016
Friday, January 1, 2016
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