6 Great Ways to Promote Your Blog

We just met with a client that is considering starting a blog and linking it to their website. The reasons why you should blog are many, but a couple of the most important are that a blog will establish you as an “expert” in your field. Also, having new content on your website increases your SEO (search engine optimization).

Once you start blogging, how do you promote your blog and acquire readers? 

Here are some tips to have a successful blog:

1.      Be Authentic. Don’t pretend be someone you’re not. Write in your own voice.

2.      Be consistent. If you want to gain readers, pick a frequency that works for you and stick with it. It could be daily, weekly or monthly.

3.      Include pictures. These will make your posts visually appealing. Make sure the pictures are relevant and original.

4.      Optimize keywords.  Include your keywords in your blog posts to increase your SEO.

5.      Share your blogs in your newsletters and in groups or forums you belong to.

6.      Consider guest blogging. Submit your blogs (with a bit of rewriting) to other relevant blogs.

And remember, it’s not about blogging more….it’s about promoting more!