Is A Brochure Right for Your Small Business?

Is A Brochure Right for Your Small Business?

Back in the 1980's-1990's Brochures were a hot marketing tool. Everyone was using brochures. Times have changed! Once the Internet became a creditable form of marketing, people have limited using brochures and some businesses have stopped using brochures forever. Why?

Just because you have a website or blog doesn't mean you should stop using brochures as a marketing tool to grow your business. Brochures can entice your targeted market to visit your website or blog.

Design your brochure to entice people to include a strong call-to-action, what you want them to do. If you are selling a product and your brochure is a tool you'll use to initiate the sales process. Add pictures, and a price list. If you are sponsoring a workshop or seminar, a brochure is a great way to get people to register for your event. Brochures are great for one time only events or a series of events. Below are a few more ideas to get you started on using brochures in marketing your business:

1. Don't use colored paper! Use off white or white and add color to the font used for the title and through pictures.

2. Be Creative and add graphic art and pictures.

3. Know how you are going to use the brochure. Will it be to sell a product? Promote your business in general? Or to offer a seminar, training or workshop?

4. Will your brochure be two fold or tri-fold?

5. Be sure to include the name of your company, your logo, contact phone number, and the purpose of the brochure.

6. You can use a brochure to introduce your company to the reader and describe specific products or services you have to offer. Make this information interesting to entice the reader to read on and not trash your brochure.