Why do Visitors Leave Your Website?

What makes someone leave a website? Getting new customers can be hard. Your website’s main goal is to attract and retain visitors. If your website has any of the following issues, this could be the reason people are not staying on your site.

Poor Navigation

Nothing frustrates a website visitor more than a website that is hard to navigate. Your visitors end up feeling angry or confused. That’s not how you want them to feel.

Your website navigation should be logical, intuitive and easy to understand. All your navigation elements should be in one location. You can even add a site map to your website for clearer navigation.

Having Too Many Ads

Many websites run ads as a legitimate way to create income. If you’re going to place ads on your website, the ads should be tasteful and discreetly displayed.

Bad Content

Make your content, especially your contact information, easy to find. Approximately 50% of sales are lost because potential customers can’t find the information they are looking for.

In your navigation bar, group similar information together. Use bold headings and words that visitors may be looking for. These could also be links to pages with more detailed information.

Misusing Videos

Avoid using videos that automatically stream and intrude on the visitors’ browsing experience. Using videos on your website is a good idea, but give your visitors the options of viewing the video.

Forced Registrations

Are visitors forced to hand over their information before they can view content on your site? When this happens, it can cause visitors to go elsewhere for what they’re looking for.

Boring Website Design, Boring Content

A dull, boring website will not create a memorable experience for your visitors. Studies have shown that 40% of visitors don’t return to a website after having a negative experience.

Your website doesn’t have to be busy to be good. Minimalistic website can be very effective in conveying their messages. Make sure your visitors can easily find what they want on your website.

Use effective ways to enhance interactivity with your visitors. A good example of this is a blog where you educate your readers and new information can regularly found there.