A Social Media Strategy You Can Use for Your Small Business

 The best social media strategy to market your small business isn’t complicated. All you need to do is strategically carve out a few minutes each day. This will allow you to build your brand, get your message out, interact with customers and potential customers and make more sales.

Your Daily Action Plan

Every 2-3 hours during your workday, spend 10-15 minutes on the social media platform of your choice. If your business primarily uses Facebook and Twitter, alternate between the two of them. For example, you can spend 10 minutes on Facebook at 9:50 a.m. and at 12:30 p.m., you spend 10 minutes on Twitter.

If you are likely to get pulled into the social media platform you are checking and posting on, set a timer so you only spend the 10 or 15 minutes necessary to post and respond.

Using this action plan allows you to shop up on each platform throughout the day and it doesn’t take over your workday.

How to Make it Work

While you’re there, interact with your fans and other people posting. Be yourself and show your personality. Join groups. Promote others. Be active in local business online groups. Let people get to know you. It’s all about building trust.

You’ll find you will be building relationships and getting to know your customers better.

What is your social media strategy?