Marketing on a Shoestring Budget

Are you starting your small business and your marketing budget is small or non-existent? Don’t think you can’t do any marketing, because you can. Here are three great ways to start marketing your new business while on a shoestring budget.

Network

Go where your potential customers are and talk about what you do. Networking opportunities are everywhere. Check out Meet-Up groups and local Chamber events. Every week, look in your local Sunday newspaper for a listing of networking events happening that week and attend as many as you can.

Use Email Marketing

Using email is a fairly low-cost marketing effort. MailChimp is a great, and free, email service you can use. MailChimp allows you to have up to 2,000 subscribers and send out 12,000 emails a month. They have templates you can use to easily design a great looking email or newsletter.

Use Social Media

Social media is a free way to reach your current and potential customers. Use LinkedIn to search for and connect with a vast number of people that can help grow your business or become customers. Other social media platforms, such as Facebook and Twitter, can be used to develop relationships with potential customers. Social media can be used to talk about your products or services. It is a great way to share information, educate your target market and set yourself up as an expert in your industry.

As a small business owner, you will eventually have to invest in your business by spending money on marketing. Until you have the funds to invest, use these ideas that won’t bust your budget.