Becoming an Amazing Speaker

It’s been said that people would rather die than get up and speak in front of an audience.

But if you’re a small business owner, speaking is a great way to get the word out about your business and to grow your business.

In talking with a speech coach, he told me three best practices that good speakers share.

Love what you do

When you truly love what you do, talking about it becomes easy. And the passion you have for your job shines through when you present. You can’t help but engage the audience with your enthusiasm. When you are in your element, talking about something you love, you will find presenting is easy.

Be Yourself

Each person is different so don’t try to be someone else when you are presenting. Let your unique personality shine through. People enjoy doing business with a ‘real’ person, not a phony. Be genuine and your audience will love you for it.

Tell a story

Use stories to get your message out. Telling stories about customers, their problems and how you helped solve their problems allows your audience to ‘find themselves’ in your stories and they can then easily relate to your message.

Practice, practice, practice

Even though you know your presentation, it is important to practice it. Practice will make you feel more comfortable when you present so you’re less likely to have a ‘brain fart’ on stage. Keep a small index card on hand with key points of your presentation, just in case you have that moment. They will get you back on track.

Are you ready to get out there and speak about your small business?