Thinking About Rebranding Your Business?

A business’ brand is their core identity. It is the collection of the ideals, values, characteristics and personality of your company.

Sometimes, brands rebrand. There are many reasons why. For some, a crisis occurred; for others, they just felt they needed to come up with a more modern brand.

Rebranding isn’t something that should be done on a whim.

But if you are deciding to rebrand, here are some important steps for you to take:

Identify your goals

Like any marketing strategy, you must first identify your goals. Are you just reshaping your company’s image or are you rebuilding from scratch? Have you identified a new market that you must appeal to?

Your name change should coincide with other business principles changing too. You risk losing all the brand value you’ve built if this isn’t the case.

If you’ve outgrown your original mission, it’s time to rebrand. Over time, markets change and a rebrand is necessary to keep your company competitive.

If you have too many names for your business, it’s definitely time to rebrand. Consider the story about FedEx. Before they became FedEx, now a well-known company and logo, they were Federal Express and they had too many names for too many services. 

After a year of research, they rebranded to their new identity, FedEx.

Get professional help

Working with a marketing firm can help you do a rebrand the right way. You need so much ‘new stuff’ like a logo, website, domain name and more. A marketing firm can help you with all of these.

Have a story

Give your new brand a story. Find out what makes your products or services resonate with your clients.

Announce your new brand

Rollout your new brand in a series of formal announcements. Celebrate the change with your clients by possibly holding a launch party.

Blue Dog Marketing will be rebranding in early 2017. We want to share this experience with our clients and readers so if or when they decide to rebrand, we can better assist them with all the steps necessary to have a successful rebrand experience. Stay tuned!