How to Create a Newsletter That People Will Actually Read

Do you have a newsletter? Are people reading it? Do you really need a newsletter?

Re-examine your business’ goals. Are you trying to increase the number of your leads? Do you want to close more deals? Retain more customers or upsell customers? If you answered yes to any of these questions, then a newsletter could work for you.

Newsletter content

Your newsletter subscribers probably don’t want to hear about your products or services. Keep in mind, for a balanced newsletter, your content should be 90% educational and 10% promotional.

Don’t self-promote. Focus on including content that educates your readers. If you blog, your newsletter is a good place to re-use your blog. (Remember, your blogs should be educational!)

Use creative email subject lines

Even if your newsletter subscribers sign up for your newsletter, there is no guarantee that they will open the newsletter email when it arrives in their inbox.

Have a unique, creative subject line for each newsletter you send out.

Include one call-to-action

Think about what you want your readers to do. Do you want them to click on a link to read the rest of your blog on your website? Or do you want them to share the newsletter with a friend?

Keep design and copy minimal

Often, newsletters are very cluttered. This will turn off your readers and your newsletter won’t get read.

Short, concise stories will give your readers a quick article that they will read. If the article is your blog and it is long, include a link back to your website. Give them just a taste of your content and let them click and learn more.

White space helps keep the newsletter visually uncluttered. Include images that relate to the article and help tell the story. These are eye catching and will encourage people to read your newsletter.

Do you have a newsletter? What tips do you have for creating a successful newsletter?