Have you
ever been handed a business card or brochure that is cheaply printed? Where did
they end up…in the trash? Professionally designed marketing materials can
capture your potential clients’ attention.
Here are
four tips to ensure that your printed marketing materials turn prospects into
customers.
Keep it simple
Your
brochures, sales sheets and flyers should have plenty of white space, bullet
points and short paragraphs on the basics you need to cover. Remember, in-depth
information can be covered during your face-to-face meetings. With bullet points and some headers, your
marketing materials will be easy to read.
Be true to your brand
Be
consistent in your branding. The color, design, content and your voice must be
the same for everything you do for your business…from your website to your
business cards and brochures. Put your logo on all your marketing materials and
focus on what differentiates your from your competition and why customers
should do business with you.
Use pictures
Having nice
pictures in your marketing materials will make you look professional. Invest in
professional photos of your staff and your offices. Pictures tell a story and
the story must be yours.
Use testimonials
Testimonials
provide ‘real person’ authenticity to your story. Having customers say how
great you are is much more believable than if you say it about yourself. Ask
your customers for testimonials and use them on your website and in your
printed marketing materials.
Often, your
marketing materials are the first impression a potential customer will see.
Marketing materials are an investment in your business.
Do you need
help designing the perfect brochure or flyer for your business? Let Blue Dog
Marketing create your spot-on marketing materials for you.
