Happy Boss' Day!

 

The question isn’t who is going to let me; it’s who is going to stop me. – Ayn Rand

5 Tips for Having a Killer Website

Your website is the online representation of your business. It’s often the first place potential clients ‘see’ you. It’s impossible to have a successful business in today’s world without a website….a good website!

Here are 5 tips for creating a killer website. Even if you already have a website, these tips might help you improve what you already have.

Have a Vision

Before you start designing a website or working with a web designer, take a look at the websites your competition has. Do you really like something they are doing?

Look at other business websites. You might find a layout or a design that really speaks to you. It’s easy for a web designer to take your inspiration and make it totally yours.

Have the Right Logo

Your logo is your brand’s identity. Your logo should be on everything you use to market your products or services – your website, your business cards, your sales literature and promotional items. 

Your logo ties everything together. Work with an expert graphic designer to come up with a unique logo that best represents your business.

Choose the Right Domain

You want to be found online so choosing the right domain will help. Usually, companies choose a domain that matches their business name.

What do you do if the domain name you want is already taken? This is no reason to be discouraged since there are now many new domain suffixes that are available to use instead of .com. Explore alternative domain names for your website.

Good Content

Your content is the backbone of your website. Since you only have about 8 seconds (yes, that’s right….only 8 seconds!) to grab a viewer’s attention, your content must be clear and concise. Your visitors must be able to quickly see you understand their pain points and how you can help them.

On your website, your content must be short and succinct. Lists and bullet points are a great way to get your information out there without it being overwhelming to the reader.

Use Great Photos

The photos you use on your website are really very important. Great pictures can tell the story of your brand, while poor images can damage your professional image online. Work with a professional photographer to capture great shots of your products or even your team working or having fun.

Are you ready to start working on your business’ website?

There is nothing so useless as doing efficiently that which should not be done. – Peter Drucker

Happy Columbus Day!

There are no traffic jams along the extra mile. – Roger Staubach

3 New Facebook Features You Need to Try

Facebook is the world’s largest social media platform. But Facebook isn’t resting on its laurels. They are constantly keeping things fresh by adding new features.

If you are looking to promote your website or get more visitors to your Facebook business page, take a look at some of Facebook’s latest updates.

Save items to read later

Sometimes you just don’t have the time to read a post that catches your attention. And then when you get time to read it, you can’t find it! Don’t you hate that?

Well, now you can save and bookmark some of the things you see on Facebook to read later. Click here to see how to save and view a post later.

Instant Article

A recently introduced way to publish articles and blog posts right into the Facebook platform is Instant Articles. Once you’ve published a post, you can direct your readers to the full article within the Facebook platform. And the article loads 10X faster than other mobile web articles. The articles are published using your mobile device and the Facebook app.

Have your shop on Facebook

In beta trials now, Facebook is letting some lucky small business owners have the option of adding a store right on their Facebook page.  The ‘Shop’ section will be added to the top of your Facebook business page. Facebook has partnered with payment processor Stripe to let people buy and sell products from within Facebook pages.

Take a look at these new Facebook features to see if you can incorporate any of them into your small business social media plan.