5 Tips for Having a Killer Website

Your website is the online representation of your business. It’s often the first place potential clients ‘see’ you. It’s impossible to have a successful business in today’s world without a website….a good website!

Here are 5 tips for creating a killer website. Even if you already have a website, these tips might help you improve what you already have.

Have a Vision

Before you start designing a website or working with a web designer, take a look at the websites your competition has. Do you really like something they are doing?

Look at other business websites. You might find a layout or a design that really speaks to you. It’s easy for a web designer to take your inspiration and make it totally yours.

Have the Right Logo

Your logo is your brand’s identity. Your logo should be on everything you use to market your products or services – your website, your business cards, your sales literature and promotional items. 

Your logo ties everything together. Work with an expert graphic designer to come up with a unique logo that best represents your business.

Choose the Right Domain

You want to be found online so choosing the right domain will help. Usually, companies choose a domain that matches their business name.

What do you do if the domain name you want is already taken? This is no reason to be discouraged since there are now many new domain suffixes that are available to use instead of .com. Explore alternative domain names for your website.

Good Content

Your content is the backbone of your website. Since you only have about 8 seconds (yes, that’s right….only 8 seconds!) to grab a viewer’s attention, your content must be clear and concise. Your visitors must be able to quickly see you understand their pain points and how you can help them.

On your website, your content must be short and succinct. Lists and bullet points are a great way to get your information out there without it being overwhelming to the reader.

Use Great Photos

The photos you use on your website are really very important. Great pictures can tell the story of your brand, while poor images can damage your professional image online. Work with a professional photographer to capture great shots of your products or even your team working or having fun.

Are you ready to start working on your business’ website?