3 Marketing Strategies to Increase Your Sales

Marketing can be simple and easily customized to your small business. Correctly done, marketing will increase your sales. No matter how long you have been in business, how tech savvy you are, or what type of business you have, certain marketing strategies always work. Here are three strategies for you to try to increase your sales:

1. Reconnect with past clients - Studies show that it is at least 5 times easier and less expensive to re-engage a past client, as it is to enroll a new one. Most businesses are so busy trying to bring in business with new clients that they forget to take good care of their past clients. Make time to reach out to your past clients. Create a desirable offer just for them so they can pick up with you where they left off.

2. Hold your own event - Hosting your own event, live or virtual, is a great way to create visibility for your work while adding value to your prospects. It’s easy. First, choose your topic. Then choose a date and promote the event everywhere you can.  You can host a live workshop or a webinar. Make sure to deliver great content and present an tempting opportunity which will encourage your audience to work with you. You can charge a nominal fee for the event or host it for free. Either way, it's a great opportunity to meet and connect with prospects that need you.

3. Package what you know – Share your knowledge and expertise for free. Create an e-book in a PDF format and publish it on your website. Or, you can teach through a series of webinars. Capture prospects information when they sign up for the free book or webinar. This way you have a great prospect list to work from for future offers. Use a strong call to action and provide an irresistible offer to the next paid step

Remember, your offer must be desirable to your clients and prospects. It’s all about their needs.

Decide what your strategy looks like and commit to it.