How to Market Your Small Business

Marketing. Not usually the favorite subject for small business owner. But it's the lifeblood of your business. Marketing is what draws customers to you and gets the word out about your products. So why do we tend to resist it so much?

Most small business owners went into business because they love what they do. They’re experts in their fields, but not marketing professionals. But, marketing is one of those necessities of owning your own business. It doesn't have to be costly and painful. It does, however, have to be consistent.

You should be marketing for the customers you want in 3-6 months, so you can see why steady efforts are important. Taking a break from your marketing can have disastrous consequences in the months ahead. So how do you stay on top of things? Here are a few simple steps to make your marketing flow easier like a well-oiled machine.

1. For best results, start by writing a marketing plan. Include different components such as social media, blogging, and press releases.

2. Pick one or two things to focus on at a time. Once you get that working smoothly, incorporate something new into the mix.

3. Make marketing part of your daily routine. Allocate a set amount of time to it each day. You need to decide how much time is enough.