3 Tips for Using Images In Your Content

A Picture is worth a thousand words. I’m sure you’ve heard this phrase before. It’s so true, especially today.

Images make it possible for people to absorb information quickly and understand the context of a message without having to spend the time reading. The average person would prefer to see something visual, than read about it. With all the different social media tools available today, such as Pinterest, Instagram, Facebook, Tumblr, etc., the trend is to say it all in a picture.

Here are three tips for selecting images for your website or blog posts.

Relevant, Appropriate and Engaging

Imagery is very powerful and you want to make sure you select images that are relevant to the message you want to convey. The story you want to tell has to match what the image shows. If the subject of the image and the subject of the text don't align, your readers will be confused and unengaged.

Quality

Your readers should be able to easily identify what the subject of an image you are using is. Don't use images that are fuzzy, cut off or low quality. High resolution images should be used because they look the best.

Shareable

The idea is to provide images that people will want to like and share. Facebook and Pinterest are all about sharing images. The images you use should speak to your audience. The more your image and message speak to your audience and is relatable to them, the more shares it will get.

When you start to pick out the images you want to use, keep in mind that people are attracted to images that they can connect with emotionally, and tell a story.