Include Video on Your Website

Include Video on Your Website

Video has become a marketing requirement for businesses. It is fast becoming the preferred way to find out about a product or service. Your visitors would rather watch a short video and find out what you do rather than read through an entire website.

Using video on your home page is a great marketing tactic. But we’re seeing many videos that are flops. Why? Because the business uses the video to talk about themselves, how long they’ve been in business, their products or services. Such a snoozer!
Your website visitors don’t care about your business, products or services. All they care about is themselves and their problems. If you’re talking about anything other than your prospect and their problems at the start of your video, you’ve lost their interest.

Focus on your target audience’s problem and how your products or services can help solve their problem. Use this opportunity to tell a story about a current customer that had the same problem and how you’ve solved it for them. Have your customer give a testimonial video. People love personal experience stories.