Your readers connect
to your blog content not only based on what it says with text, but what it says
in images, too. Blogs that include images receive more views than articles
without images.
Adding images to your
blog is simple. Here are five tips to improve your blog readership.
1) Use images of real people.
Pictures of people are one of the most engaging forms
of web content. Don’t just randomly insert stock photos in your blogs. Use
pictures of real people. If you’re writing about a client, a new employee or
even one of your product offerings, include pictures of real people. Have one
of your employees pose with your new product. Get a great picture of that
client.
Your readers will spend more time on your blog, maybe
even read it, if it contains pictures of real people.
2) Combine photos and text to
increase viewer retention and engagement.
Pictures work on
Facebook. Studies have shown that posts with images on Facebook constitute 93%
of the most engaging posts.
People remember in
two main ways: verbal and imaginal. Images create impressions on our brains in
a concrete way. Your readers will remember what you wrote if you include the
correct images.
3) Optimize your images so they
load quickly.
Sluggish loads are
annoying. 47% of viewers want a two-second load time for images. Your images
should be smaller than 100KB to load quickly.
4) Position your image to the right
or left of the first paragraph in your post.
People are more
likely to read an article that has an image to the right or left of the first paragraph.
Why is this effective? First, people are visually
attracted to images. An image positioned in this way invites the eye to travel to
the image and the text. Also, people are more likely to read short lines
of text than long ones. When compared with lines of text below the image, the
lines beside the image seem short. This means that people will be more inclined
to read them. You have that first paragraph to capture their attention and
entice them to read the rest of your post.
5) Use one image for every 350
words.
How many images
should you have in your posts? In a study by Blog Pros, in the 100 of the
highest ranking blogs on the internet, there was at least one image for every
350 words. You should use as many images as you need to in order to communicate
your ideas clearly and precisely.
Today, we live in an
age of the visual. From smartphone to video billboards, images are everywhere.
Be sure to include them in your blogs.
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