Logos give a business credibility and make it easy to
remember your business. As a small business owner, a logo will make your
website, business cards and promotions materials look more professional.
Does
it capture attention?
Did you know that you only have 8
seconds to capture someone’s attention with your advertising? If you do not
have a memorable logo, you will not successfully capture the attention of
prospective customers. Don’t miss out on all this potential business with a logo
that isn’t easy to remember.
The psychology of color
You can use color to communicate
feelings and perceptions to your potential customers. When choosing your colors
for your logo, think about the message the colors will send. Here is a short list of color psychological
clues:
·
Black: seriousness, distinctiveness,
boldness, power, sophistication, tradition
·
Blue: authority, dignity, security,
faithfulness, heritage, corporate stability, trust
·
Brown/gold: history, utility, earthiness,
richness, tradition, conservative
·
Gray/silver: somberness, authority,
practicality, corporate mentality, trust
·
Green: tranquility, health, freshness,
stability, appetite
·
Orange: fun, cheeriness, warm exuberance,
appetite, speed
·
Pink: femininity, innocence, softness,
health, youth
·
Purple: sophistication, spirituality,
wealth, royalty, youth, mystery
·
Red: aggressiveness, passion,
strength, vitality, fear, speed, appetite
·
White/silver: purity, truthfulness, faith,
contemporary, refined, wealth
·
Yellow: youth, positive feelings, sunshine,
cowardice, refinement, caution, appetite.
Stand out from your competition
A unique logo can help you stand out
from your competition and be memorable. Use your logo everywhere you can. Your
logo should be on your website, social media pages, business cards, printed
brochures and on your email signature.
If you need help creating that perfect logo, give Blue
Dog Marketing a call. We can design the ideal logo for your business.
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