4 Reasons to Use Email Marketing

Your small business has to reach out and communicate with your customers. One of the most effective ways of doing this is with email marketing. Since your customers don’t visit your website on a regular basis to learn about the promotions that you have going on, you have to let them know about them. This is where marketing to the inbox can be very helpful.

It Can Be Automated

There's not a lot of work involved when it comes to email marketing. You can set up marketing emails to be sent out to your mailing list when you want. Design your email and write your message, determine when you want to send it out, and schedule it. When the day and time arrives, your email will automatically be sent out to all of the recipients.

Look at your marketing plan and schedule multiple promotions in advance. This can include all of the major holidays so it's one less thing for you to worry about.

It's Informative

Email marketing can contain any message you want. Inform your customers about new products, promotions, a new location opening up, and virtually anything else that is going on. This will ensure you drive traffic to your website on a regular basis.

Make it easy for customers to share your information. Add a "share" button so the info can be posted to their Facebook page. Additionally, people are likely going to forward your email to friends and family if there is value in the email. Take the time to focus on a quality promotion so that there is value - otherwise it is going to end up in the recycling bin and people are going to unsubscribe from your mailing list.

It Keeps You Top of Mind

Other businesses are promoting on a regular basis. If your competition is communicating with your customers more than you are, they may succeed in getting your customers. This could lead to a significant decrease in sales.

With some simple email marketing tactics, you have the ability to tell customers all about you – and give them a reason to re-connect with you.

It’s Affordable Marketing

When you own your own small business, it is important to look for, and use, affordable marketing strategies. Once you have developed a mailing list of your customers, you can use it again and again for the purpose of email marketing. You can create a newsletter or a promotional email to send out to everyone.

Marketing by email is easy. When you provide valuable emails to your customers, you will remain top of mind with your customers and they will continue to do business with you.