Content truly is king online. Google has confirmed that high-quality content is important for your search rankings.
As a small business owner, you really need to step up your online content so it is useful and provides a great user experience. Here are three steps that will get you creating useful content.
What does your audience need?
The first step in creating useful content is to determine what your target audience’s need is. Look at your customer feedback and data you’ve accumulated to tell you what the need is.
Go beyond blogging
While blogging may be one of the best ways to get out great and fresh content, it shouldn’t be your only avenue. One way to increase the life of a topic is to repurpose it for different channels.
Try repurposing your blog into a video or infographic. Everybody learns in different ways so putting the same information out in different formats will increase your views and likes. Also visual content, such as a video, often performs better than text-based content and can easily be shared on social media.
Write a catchy title
You want your visitors to read your blog post or watch your video so you must come up with a catchy title. This will entice them to read the entire post or watch the entire video. Remember, the title may be clever but it has to be a good representation of the content that will be read or viewed.
Used your keywords in the title too to boost your SEO (search engine optimization) so you rank higher in online searches.
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