How to Get Your PR Message Out on a Small Budget

Don’t let a small budget discourage you from getting the news about your small business out to the media. Use these tips to build a successful, cost-effective media campaign.

Make a list

Research your local newspaper reporters and find the ones that cover your industry. Next, look at the industry publications you already read and write down the names of the reporters that cover the topics you want to talk about.

Your list doesn’t need to be long – you want to focus on a few key media outlets to start.

Follow your target list

You’ve got a great list of reporters. Now it’s time to do something with it. Engage with the reporters on Twitter and LinkedIn. Use social media platforms to share articles written by your targeted reporters and to comment on the articles. Ask questions and offer great feedback on their articles.

Reach out

You’ve established a ‘relationship’ with your reporters over social media for a few months. Now it’s time to reach out to the reporters with your story. Make sure your story is relevant and the publication, and reporter, would be interested in it.

Reaching out to the media the right way can get your story published without a huge budget. It just takes a little of your time and energy.