It’s important for a small business to have a website. It’s the first place people go to look up information about your business. It legitimizes you. It tells the world who you are and what you do.
So having a great website is very important for your brand. A successful website design includes your visitor’s preferences, needs and expectations.
How your website is laid out, what colors you use, the fonts and images you use can mean the difference between success and failure. Your website must be eye-catching, have the right amount of information and show off your brand correctly.
Here are some website design ideas to help you create a beautiful and effective website.
Use white space
Open space on your website is fine. Not every white space should be filled with text or pictures. Open space gives you room to separate content, making it easier for your visitors to read what you’ve written.
Keep it simple
More features on your website does not mean a better design. Too many bells and whistles can make your site unnecessarily complicated and can turn off visitors. If you want to add features to your website, be sure they have a purpose and drive visitors to become customers.
It’s more than color
Design is more than colors, images and fonts. A good website design is a wonderful experience for your visitors. They can easily find the information they are looking for.
It’s all about the users
When you design your website, remember it is not for you but for your customers and potential customers. Don’t assume your customers understand and use the industry jargon you may use. Don’t use it in the website content.
Your website needs to communicate with your customers where they are in the sales journey.
Make it mobile
The first place many people search for a website is on their smartphone or tablet. Make sure your website is mobile compatible.
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