Customer Relationship Marketing Basics

As a small business, you like to think that your customers will automatically return whenever they need your services/products.  But, this isn't always the case. You need to take time to develop a relationship with your clients.  Finding out about their experience with your company will allow you to grow your customer retention level. There are several relationship marketing strategies that can help you.

Retention 

Studies show that it is less expensive to keep the same clients than to find new ones. Service, price and value are among the many reasons a company may retain or lose customers. Finding the right way to keep them coming back may require finding a different way to reach out to people after the sale is complete.

Marketing Tools 

There are several marketing strategies that a small business can use.  First, a customer satisfaction survey will tell you how your customer felt about their experience with your company. Mail and email marketing campaigns ensure customer loyalty and keeps you top of mind with your customers.

A marketing firm, such as Blue Dog Marketing, can help you create and execute the survey and marketing campaigns. Engaging a marketing firm to  help drive customer loyalty and satisfaction can make a difference in your success.