Facebook Marketing Tips

Facebook, used properly, can be an excellent complement to traditional marketing tools and should be part of your social media marketing strategy.  Facebook is a tool that reaches 69 percent of the total United States population; it is the second-most-visited website; and people spend more time on this platform than they spend with radio, television, newspaper and magazines combined. Use Facebook to drive traffic from your fan page to your website. It does take some thought, work and testing to make Facebook marketing pay off, but all digital social advertising and marketing takes testing.

Facebook advertising is one of the lowest priced and most targeted advertising platforms available today.

·         Facebook has more than 960 million users worldwide.

·         Facebook is used by 69 percent of Americans.

·         The largest age group on Facebook is 25-34, followed by 18-24.

·         The fastest growing age group on Facebook is 35-54.

·         The average advertising cost on Facebook is 10 cents per impression or 91 cents per click.

·         Facebook is growing 8 percent every 30 days in the United States.

Facebook offers a unique opportunity since it is a social platform and not a shopping portal. People are spending time on Facebook communicating with their friends and family and making new friends. Facebook represents real, everyday life; it’s just online.   As a business, you need to engage your fans in conversation; you need to act like a friend.

From your fans’ profiles, you can learn their marital status, age, number of children, hobbies, food interests, along with information about their education, employment, family life and other friends. All of this information and more is available on Facebook when you are building your advertising campaign. It is all there for you to leverage to create a viable advertising campaign.

“People love to purchase but don't like to be sold.” Don’t ever forget, people are on Facebook to be social, not to shop. They are very willing to learn, if they are being taught without the sales pitch.   So, make your posts educational and informative.

Consider what a person is really looking for. What is the problem they have, and how do you provide a solution to the problem they have? You must solve their problem by presenting facts so your fans can gather information and contact you to fix the problem. 

The various interest groups available on Facebook allow for so many opportunities to increase your sales. It’s so simple and exciting to think about all the ways you can drive leads with Facebook. There are so many opportunities there for the taking if you make Facebook an integral part of your marketing plan.