Are You Using Social Media for Your Small Business?

Not adapting to current trends in business, such as social media, can make you look outdated and out of touch. Today's customers rely on social media to find your products or services and expect to find your company on social media. If you are not, you’re missing opportunities. Also, a lack of a social media presence will not allow search engines to find you and improve your search results.

Search engines are always trying to provide better real-time search results and have begun to index websites such as Facebook, Twitter, and LinkedIn. Social media websites will have a greater impact in allowing your clients to find you first when searching for your product or service on any search engine.

Facebook claims over 500 million active members. 100 million members actively use LinkedIn. By having a presence on these and similar sites and by leveraging them to find and communicate with your target audience, you will begin to position yourself as a modern business, whose market is important enough for you to communicate with.