Too Busy to Blog? Invite a Guest!

As a small business owner, you know you need to create a web presence that gets you found in online searches, is popular, and educates and engages your target audience. This can be difficult, especially if you’re doing all parts of your business by yourself.

Today, Blue Dog Marketing met with a potential client who was telling us how he goes about blogging for his business. He really doesn’t have the time to blog on a regular basis and was feeling stressed about keeping up his blog. His solution was to reach out to other bloggers in his industry and ask them to guest blog on his site. And he had quite a few takers.

We’ve recommended this to clients and it’s great to see someone else had the same idea. The benefits of this approach to blogging are many. You’re building relationships with others in your industry. In the future, they may decide to use your service or partner with you on a project.

If your guest bloggers use your key words in their blog, it raises your SEO.

Your guest blogger gets extra exposure and helps build their reputation as an industry expert.

By inviting a guest to blog regularly on your site, you take one marketing piece off your plate and give yourself more time for other parts of your business. It’s a win-win solution that you might want to consider.