Ways to Market Your Business - # 4

Today, small business owners need to be smart about how they reach their target audience. Blue Dog Marketing has several ideas that can help you get more customers. Here is idea number 4.

#4 – Engage in Cause Marketing. You may have heard the phrase “cause marketing” and wondered what it meant. Cause Marketing is where your company finds a charity that you feel very strongly about and donate money and time to it. Make sure you use your logo along with the charity’s logo in specific communications about your support of them. Encourage your employees to volunteer at functions you are co-sponsoring.

Companies that are involved with charities are looked upon as givers and others will want to do business with you. Your business gets a lot of exposure in the community and creates a positive reputation in consumers’ minds.