Unless you’ve been living on a deserted island for the past
few years, you’ve seen the increase in videos to market products. Videos are a
must-have for small businesses. It will give you an edge over your competition
and raise your website in searches, too.
How do you make videos that “speak” to your prospective
customers? Your prospective customers are looking for information that speaks
to their individual needs, wants or problems. Don’t start you video out talking
about your business, your products and yourself. Remember, it’s all about your
customer!
Here are three tips that will help you make great marketing
videos:
Focus on your
prospect’s #1 problem
You have to show prospects that you “get it.” If you have a
customer that experienced the problem, have them share their story. People love
personal experience stories about their problem.
Your video needs to make prospects relive their pain. If you
don’t, they will simply put off resolving it, and you want their business now.
Use the Power of
“What If”…
You’ve seen it used in successful infomercials…”What if you
could lose weight in a short time with little effort?” Yes, these two small
words generate billions of dollars to those companies smart enough to use them.
Make a list of your product or service benefits and choose the top three you
feel will resonate with your prospects. Add the “what ifs” to your offerings.
Introduce Your
Product or Service
Demonstrate how your product or service works. The more dramatic
the demonstration, the more impact it has on your viewer.
If your product or service doesn’t lend itself to
demonstration, use testimonials from your satisfied customers. Have the
customers that told their painful story talk about how your product or service
solved their problem. 
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