Focusing on Your Ideal Client

Are you trying to sell your products or services to everyone? Or have you found your target market yet? As a small business owner, you want to sell your products or services to the people who want and need it most.  

Marketing is all about finding out who your target market is and learning how to connect with them in a meaningful way.

Once you get a sharp picture of who your target market is, you can easily turn prospects into paying customers. There are three steps to get to determining who these people are: target market, niche, and ideal client.

Target Market

Your target market is the broadest section of the population you're targeting. A target market is not everyone. It is the group of people who will use your services or products the most.

Niche 

Your niche is what you do for your audience

Target market deals with your customer. Niche is all about you. You need to differentiate yourself from all the other businesses that offer the same products or services as your business. What makes you different?

Ideal Client 

The ideal client is the detailed description of your perfect client or customer.

That's where an ideal client profile comes into play. An ideal client profile is a made-up person who represents your perfect customer. They have the exact problems your best customers have, they need your help, and they're ready to buy right now.

By creating a detailed bio of your ideal client, including biographical information and emotional needs, you'll be able to create email newsletters, blog posts, website copy and products that resonate with your audience on a deep and personal level.

Why? Because using an ideal client profile is like writing a letter to one person instead of thousands - the result is that each person who reads the letter feels like it's written just for them.

Remember, choosing a target market, niche and ideal client is for the purposes of your marketing efforts. You will probably attract clients that don't fit the ideal client image and that's OK! You’re not going to turn anyone away. Figuring out your target market, niche and ideal client help you focus your limited marketing budget, time and energy on the potential clients that will yield the best results for your business.

The more specific you get, the more effective your marketing will be and the more qualified your leads will become.