Here are four tips for small business owners
to maximize their marketing without busting the budget.
1. Create a referral
system: Getting clients is as easy as asking your best clients who else they
know that would happily benefit from your services. Satisfied clients are
usually more than happy to share this information--sometimes they just need to
be asked! While asking for a referral, ask for a testimonial too. Use
testimonials on your website and marketing materials.
2. Network: Create relationships by networking. Meeting and getting to know new
people will increase the number of people who can refer your business to others
and who can connect you with great new vendors or alliance partners.
3. Develop strategic
alliances: Strategic alliances are people who share the same target
audience or clients as you do, but whose company or service doesn't overlap
with yours
4.
Build your database: If you want to build your business quickly,
build your database. And use that list of clients and potential clients as part
of your email campaign. Send your newsletter to this list. Offer discounts or
other incentives. This will keep you top of mind with these important contacts.
Using a set of proven marketing strategies
that are simple and effective will help your small businesses save a lot of
financial stress.
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