Email Marketing Ideas

Email marketing is still an important method for reaching new customers and staying top of mind with current customers. Here are some suggestions for creating effective email marketing campaigns.

Make Your Focus Informative or Educational Instead of Sales-Based

Your readers are tired of sales pitches so don’t treat your email campaigns as mere product or service showcases. Learn how to craft messages that inform, educate, or entertain in order to get people to read your email, and eventually, buy your products.

Make it Local

Studies have shown that people respond better to offers and information that are local to them because it is more relevant. Provide offers and information that are relevant to their location.

Write Original Content

Create your own content and make sure there is value in it. You can briefly talk about your product’s features and benefits, but focus mainly on your customers’ pain and the solutions you offer.

Use New Technologies

There are email services that allow for higher delivery rates. Check out MailChimp or ConstantContact. Both are great email delivery services where your email will look professionally done. Be sure to have your emails created as mobile-friendly too. Many people check email on their smartphones, so you want to ensure that they can read what you send out. Also, make sure your email list is up to date.

Integrate Social Media with your Campaign

If you really want your campaign to be far-reaching, be sure to integrate your email campaigns with your social media channels. You can link to social channels through your emails and vice versa, and you can even use Facebook as an opt-in funnel for your list.