5 Tips for Creating Interesting Content

Have you ever written a blog and wondered if anyone's even going to read it? A 2013 study by Chartbeat found that most readers are only getting about 60% of the way through a piece of content. 

So what’s happening with the other 40% of the stuff you wrote? Not much! Your readers have short attention spans. Your content has to keep them reading all the way to the end of the article.

You may be thinking that the industry you work in isn’t “sexy” and can be boring. There are some tricks to make content from any market sector interesting….content that will keep your readers engaged. Here are five tips that you can use to make your blogs and article interesting to your readers:

1) Be helpful.

If what you are writing about is helpful to your readers, they won’t find it boring. Focus your writing on education your readers and they will read your article in its entirety.  

2) Write like you speak.

Write naturally and let your personality come through. Do not use acronyms or business speak that could confuse your readers. Make your article easy to read and understand.

3) Let your sense of humor show.

Part of writing naturally can be allowing a humorous tone to show in some of your articles. By keeping the tone of your article lighthearted, you will keep your audience's attention.

4) Keep it short.

If your industry isn't very interesting, your readers will quite often not bother to finish your article. Keep your article brief. Remember, many of your readers are using their mobile devices to read your article. A good reading experience on a mobile device and hook a reader to want to read more from your company. Also, the less time it takes to read your article, the less likely you are to experience reader drop-off.

5) Give your readers eyes a rest.

Don’t overwhelm your readers with a lot of text. Break up your text into small paragraphs and include bullet points to condense information. White space in your article allows your readers’ eyes to rest.

Include a visual, such as a photo or video that tells your story. People are attracted to pictures.

Are there any tips you’d like to share that have made you been successful in your blogging?