6 Facebook Business Page Features You Should Be Using

Most businesses use Facebook as a way to reach potential customers and stay in contact with current customers. There are several Facebook business page features that you may not be using, but should, to make better use of the time you spend on your Facebook page. 

Here are 6 Facebook Business Page features that Blue Dog Marketing recommends small business owners use:

1. Calls-to-Action

Last December, Facebook introduced calls-to-action (CTA) as a feature available on business pages. The CTA is located on your cover photo section. This allows you to drive your business objectives. The CTA drop down allows you to choose from a group of seven actions, including “Shop Now,” “Sign Up,” “Book Now,” “Contact Us,” “Use App,” “Play Game” and “Watch Video.”

2. Manage Sections

You can adjust the layout of your Facebook business page by hovering over the title bar of any section featured on the page's left side, such as "People," "About" or "Photos." When you do so, a little pencil will appear that enables you to “Manage Sections.” From there, you can drag to reorder how sections are displayed on your page, such as moving the “Photos” section above the “About” section.

3. Schedule Posts

You have the ability to schedule and backdate your posts on Facebook. After you write your post, instead of selecting “Post,” you simply need to click the arrow next to “Post”  to view a dropdown menu (see image) that provides you with the option to schedule a post, backdate a post or save a draft of the post.

4. Similar Page Suggestions

To increase your organic reach, you should make sure that your “Similar Page Suggestions” option is turned on. This option is found in the “General” tab under the Page’s “Settings” menu. By having this option turned on, the Page will be featured when Facebook recommends similar Pages that people might like on a timeline.

5. Event App

You can add apps to your business page, including the event app. The event app is really useful if your business is trying to drive foot traffic to your store or to an event you are hosting. You can add the event app to your page by visiting the “Apps” tab under the “Settings” menu. From there, you should select “Add App” next to the event app option. Once added to the page, you can create an event by filling out an event form which includes details like event name, location, date, category, ticket URL and audience targeting options. It is also important to note that you can more prominently feature your events by featuring the app on the menu bar directly below your page’s cover photo. This can be done by clicking the “More” option on the menu and choosing “Manage Tabs.”

6. When Your Fans Are Online

Knowing when your fans are online is imperative. You want to post at the times they are online so they always see your posts. Go to the Insights menu on the “Posts” tab and you will see “When Your Fans are Online.” This section sheds light on the overall activity of your page’s audience base.

These Facebook features are a few of the Facebook Page features that small businesses should be using. Do you have a favorite Facebook feature?