3 Ways to Tell If Your Website Design is A-OK

A website is a great investment for a small business if it works properly.  You can get all caught up in what your website does not have. There is always some new bell or whistle you can add, but do you really need it? Probably not.

Here are some ways to tell if your website is A-OK as it is today.

Your site is mobile-friendly

Last April, Google changed its search algorithm making any business without a mobile-friendly website less competitive in Google’s search engine results. If your site is mobile-friendly, you’re doing better than more than half of the businesses out there. You can check to see if your site passes Googles mobile-friendly test by clicking here.

If your site doesn’t pass the mobile-friendly test, make getting your site mobile-friendly the one improvement you make to it this year.

Your site immediately tells a user what it offers

A new visitor to your site should very quickly be able to tell what your company offers. You have 60 seconds to get your message across before you lose them.

Letting visitors know what you offer in less than 60 seconds isn’t easy. Your website has to have strong, clear copy and a design that does not distract from the message.

Your site loads quickly

Today’s website visitors want a website to load in less than 2 to 3 seconds. Studies show that most site take 5.2 seconds to load. Page size, un-optimized images and complexity can contribute to a slow load time. If you want to test the load time of your website, go to Google’s PageSpeed Insights.