Afraid of Video Marketing?

Are you afraid of video marketing? Don’t be! We have some tips that will get your videos seen and have customers wanting more.

Studies have shown that people are 97% more likely to purchase a product featured in a video. This reason alone should have you whipping out your smartphone and creating a video.

If you have a smart phone, you can create good quality videos for your website and social media networks. A video on Facebook is more likely to be seen in a newsfeed than a written post. Videos on your website also help move your site up higher in search rankings. These are all good reasons to incorporate videos into your marketing plan.

Do you want a more professional look to your videos or do you want to create a longer video about your business or products? Consider having a professional videographer create your videos for you.

If you are the DYI type, experiment with different locations or times of day when creating your videos. If you are filming at your office desk, the morning light might be too bright, so filming in the afternoon might be a better option for you.

Here are some tips to keep in mind when posting your video on your website:

·         Make sure your video thumbnail features a person. People are more likely to click on a video that features a person rather than a product.

·         Size your video correctly. The best video width is between 401 pixels and 600 pixels. This size won’t overwhelm your page and yet will grab the attention of your visitors.

·         Place your video above the fold. Your video will be seen and played if it is positioned above the fold.

·         Make sure your video aligns with the content on your page. If you don’t do this, you will confuse your visitors.

·         Include a clear Call-to-Action (CTA) at the end of your video. If you don’t, you’re missing out on a huge lead generation opportunity. Use actionable language such a join, learn, discover, start and stop. And keep it simple. Any CTA that is more than 10 to 15 words long is probably too long.

·         Make sure your video is share-friendly. Social media shares are endorsements for your brand. If you really want people to share your video, ask! Encourage people to share your video if they found it valuable. You can easily do this at the end of the video as you close.

Grab your smartphone and start filming!