Cause Marketing

       

We’ve written, and even v-logged, about cause marketing before. In October, you can see Blue Dog Marketing’s cause marketing involvement with the American Cancer Society’s Making Strides Against Breast Cancer everywhere. We turn our website pink; our Blue Dog wears a pink ribbon in her hair; Laurie and Mary wear pink streaks in their hair; we participate in the Making Strides Against Breast Cancer walk on October 18. We raise money and enlist friends, family and clients to walk with us. It’s all about awareness and raising money for a good cause.

For us, this cause is near and dear to our hearts because Laurie is a breast cancer survivor. We raise money and walk so other women won’t have to go through what she has.

Cause marketing will give your business greater visibility when you associate yourself with a local charity. People like to do business with companies that give back to their communities and that support the causes they believe in too.

Cause marketing can range from actively being involved in a charity to sponsoring an event. Not-for-profit organizations can be anything in your community from a little league team to the American Cancer Society. Pick one and get involved. You’ll be doing good for your community and your business.

By the way, if you’re around Frontier Field on Sunday, October 18, join Blue Dog Marketing’s ‘Team Blue Dog’ for a fun and inspirational morning walk through downtown Rochester!