Using Instagram to Promote Your Small Business

One of the great things about social media is that it allows businesses to communicate with their target audience on a platform where they always are. Instagram is one of the platforms that a small business can use to reach their target market.

Instagram is a popular photo-sharing app that businesses can use to increase awareness of a specific campaign or to boost sales.

Let Pictures Tell a Story

The key to using Instagram is creating the proper balance between pictures that are interesting and fun with photos that are somewhat hard-sell. Check out what other successful Instagram users are doing and try to copy (imitation is the sincerest form of flattery!) what they are doing to create this balance.

Populate Your Account

To start on Instagram, you can cross post content to Facebook or ride on popular and trending hashtags. Once you have a good number of followers, you can become more assertive in your ways to increase your followers, such as holding a promotion.

Follow Back

When you follow some of your followers, you are telling them that you give importance to what they have to say. This will build attraction to your brand and it also give you’re the opportunity to repost, or “regram” a post from them that might be related to your business or industry. You might even come across photos of your products with good reviews in the caption.

Use Hastags

Take time to create hashtags that your small business can own and use these hashtags to connect with your followers. You can build the story of your content around a specific hashtag and track posts about your business.

Create a Different Offer

Don’t let your Instagram content mirror what you are posting to your other social media accounts. There should be added value to following your business for each social media platform.

Instagram can tell the story of your business in photos. Post behind-the-scene stories and let your customers get to know you and your business.