You’ve heard that content is king. That’s true but not just any content….the content must be high quality.
How do you get the high quality content that will engage your readers? Here are 3 tips to creating great content.
Know Your Audience
Knowing who you are writing for is so very important. You need to research who your target audience is so you can offer them the stories and information that they want and need.
Compose the Right Message
Once you’ve discovered who your audience is you have to determine what you are going to say. The first thing you need is a snappy headline. The right headline on your blog post will capture your reader’s attention and make them want to read the entire post. If you can’t capture their attention at the start, most will not bother to read the great content you’ve written.
Your message should assert the value you offer your customers and let your readers know why they should choose you over your competition. What sets your company apart from others?
Include Photos
A great picture that relates to the subject of your blog post can also help capture your audience’s attention. So make sure you use a good picture. Try using some behind-the-scene pictures of your office or employees at work or having fun. This can help humanize your company so you don’t look too stuffy and impersonal.
Start working on your social media strategy for 2016 and stick to it!
No comments:
Post a Comment