Are you consistent in your marketing?

Getting into a rhythm to boost your sales sounds like a great idea, right? After all, what small business doesn’t want to increase their sales?

But it’s so easy to forget to post a blog or write that newsletter.

What can you do to put a plan in place to be consistent in your marketing? Here are some ideas to help you become a consistent marketer.

Schedule time

On your calendar, schedule time to work on your marketing each week. Book this appointment with yourself and keep it! The time you set aside is time you can use to write your blogs, post to social media and write your newsletter.

Start an idea folder

Whenever you come across a great article, email or inspirational quote, you should save it to a folder. Use the items from your idea folder as inspiration for your next blog post or newsletter article.

Develop an editorial calendar

An editorial calendar is a roadmap to keep you on track with topics and promotions. Creating an editorial calendar is easy. Start with your full year in overview, thinking about when you’d like to hold certain sales or promotions. Drill down to the details in on the monthly calendars.

Get help

Sometimes you’re so busy running your business and working on client projects that you don’t have time to write and handle all the marketing for your business. That’s when you call in a marketing firm, such as Blue Dog Marketing, to help you. A good marketing company can free up time for you to spend on profit-generating activities.

How do you stay consistent with your small business marketing?