8 Tips for Getting the Most Out of Facebook Live

Facebook recently launched Facebook Live, Facebook Live is a video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook Newsfeed.

This is an awesome way for small businesses to use the power of live video to communicate your stories and build genuine, personal relationships with your fans.

How can you make the most of this new service to promote your business? In this 

blog, we’ll walk you through 8 tips for getting the most out of Facebook Live.

Test it on ‘Only Me’ first

Before you hit the ‘Go Live’ button, practice making a video that only you can see. In your privacy settings, choose ‘Only Me’ so you will be the only person able to view your video. Make your mistakes here!

Keep reintroducing yourself

When you first start your video, you should introduce yourself and tell what your video is about. But keep in mind, you may not have anyone watching when you start. Your viewers will be joining your live video in progress, so you should reintroduce yourself a couple of times so your audience knows who you are.

Make your video visually engaging

Even though videos on Facebook autoplay in the Newsfeeds, viewers need to turn the sound on manually. This means your video needs to be visually engaging right from the start (for people who will watch it later) so that people will want to join in when they come across you live on their Newsfeeds.

What does visually engaging mean? Keep the camera moving. Don’t just sit in one place and talk to the camera.

Encourage viewer to like and share

The more people that like and share your video, the more it will show up in Newsfeeds. This is a Calls-to-Action – what action you want the viewer to take. So ask them to like and share your video.

Interact with your viewers

Use your viewers’ names, when possible. Call them out by name and interact with them over the video or answer their questions. They will certainly share a video that they are mentioned in!

Broadcast for at least 10 minutes

Because people will stop and watch your live video as they are scrolling through their Newsfeeds, it is recommended that you broadcast for at least 10 minutes so you more likely to be seen. You can broadcast for 90 minutes on Facebook Live.

Ask viewers to subscribe to live notifications

If your viewers are enjoying your video, you can ask them to subscribe to live notifications so they can be notified when you next go live.

Having them sign up for live notification is easy. All your viewers have to do is click on the small downward-facing arrow in the top right-hand corner of the live video post and choose ‘Turn On Notifications.’

Say goodbye

When you are finished broadcasting, be sure to wrap up the broadcast by thanking people for watching and saying goodbye. This is where you can ask people to share your video with their friends.