Facebook recently launched Facebook Live in an effort to promote video content in Newsfeeds. Facebook Live is a video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook Newsfeed.
This is an awesome way for small businesses to use the power of live video to communicate your stories and build genuine, personal relationships with your fans.
How can you make the most of this new service to promote your business? In this blog, we’ll walk you through how to broadcast on Facebook Live.
How to Broadcast on Facebook Live
To start your live broadcast, open Facebook on your mobile device. Open the status bar just like you’re going to write a post and tap on the “Live” icon. The Live icon looks like a human silhouette. When prompted, allow Facebook access to your camera and microphone.
Next, click on the ‘Continue’ button. This does not start the recording. Choose your privacy setting. If you’re sharing videos for your business, you want to make it public.
If you want to test this out before going live, then choose the ‘Only Me’ setting.
Give your broadcast a description and make it compelling. You want people to watch! The description is what will show up in the Newfeeds.
Set up your camera so it is pointing in the right direction. Note that your video will be a square so it doesn’t matter if you hold your phone horizontally or vertically.
Click on the ‘Go Live’ button and start broadcasting. Facebook will give you a countdown…”3, 2, 1…” and then you’ll be live.
Your broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their Newsfeeds will see you live. When you’re done, click “Finish” to end the broadcast. This video will stay on your Page or Timeline just like any other video so others can watch it if they missed it live.
Interact with your viewers
Remember this is social media, so be social with your viewers. Interact with them. You can speak directly to people in your video or you can have someone else respond from a computer for you.
Have you tried Facebook Live yet? If so, share your experiences with us!
No comments:
Post a Comment