As a
business owner, you are a very busy person. You have to meet clients, create
and present proposals, network to find new clients, do your bookkeeping and
write your blog. How can you keep marketing your business when you’re so busy
running your business?
Here are a
few tips you can use to get more marketing done in less time. You’ll also
improve your marketing outreach and lead generation efforts too.
Schedule time to write your blog
Blogging for
your business will set you apart as an expert in your industry so posting on a
regular basis is a great idea. To write one blog a week you should schedule
time on your calendar to write, edit and post your blog. Setting aside a half
an hour to an hour a couple days a week will get you a great blog you’ll be
proud to post.
Day 1: Write a working blog title and an outline of your
blog.
Day 2: Start writing. Take your outline and fill in the
blanks. Once you’re done with your blog, change your working title to a catchy
title that will make people want to read your blog.
Day 3: Post your blog and promote it on social media.
Day 4: Start working on ideas for your next blog.
Use your blog posts everywhere
Having your
blog on your website it a must. Visitors to your site will be able to read your
posts and better understand what you do and how you can help them. Your blog on
your website will also raise your website in searches because you’re adding new
content to your site.
But don’t
limit your blog to your website. Share it on LinkedIn and Facebook. This will
allow you to attract prospective clients to your business on different
channels.
Use your email signature to market
your business
Email
signatures are often an underutilized marketing tool. Create an email signature
that includes links to your website, your social media profiles and your latest
blog post.
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