8 Elements to Include in Your 2017 New Business/Marketing Plan

You’ve decided to start working on your new business/marketing plan for 2017. Now where do you start?

Here’s a basic outline that you can follow to create a great new business/marketing plan for your business.

Executive Summary

The Executive Summary should be written last but always comes first. This portion is a concise summary of your plan.

The Team

In this section, you should define the new business and marketing environment at your business. Who is on your team and what do they do? How did you grow this year and how are you planning on growing next year? Do you need to hire new employees to achieve these goals?

Performance

By analyzing this past year, you can better forecast the year ahead. Where will your new opportunities come from?

The Marketplace

Who are your competitors? What kind of trends are you seeing in your industry?

Revenue Goals

This is where you crunch the numbers. Look at your business from last year. Where did it come from? Did your new customers come to you or were you more proactive in your prospecting? How many new customers will you need in 2017 to meet your goals?

Meeting Those Goals

This element is where you need to know who your ideal customer is and use this information to put together a targeted list of prospects.

New Business Tools

What new tools do you need to meet your goals? Is it a new CRM? Or maybe this year you redesign your website. Plan for these new tools to make 2017 an easier and more productive year.

Marketing

Is your business’ marketing message strong enough to differentiate you from your competition? Is your messaging strong? What events should you attend? Speak at? Or should you create your own event?

A new business/marketing plan can seem like a lot of work, but the time you invest in planning for your business’ future will pay off with a good year ahead. When you know where you’re going, it’s easier to get there!