2017 will be
here before you know it, so now is the time to prepare your small business for
the coming year by creating your 2017 marketing plan.
It’s so
tempting to stick with the same old marketing plan that you’ve been using with
the hopes that it will work better next year. But that’s not a smart move. Now
is the time to update your marketing strategy for the upcoming year.
Here are a
few ideas to help you create your 2017 marketing plan:
Review last year’s plan
See what
worked and what didn’t work. Not all your great plans for 2016 turned out as
you expected. If you can look at what didn’t work and understand what went
wrong, you won’t make those same mistakes again.
Reviewing
your marketing plan will give you concrete evidence that supports continuing or
changes your marketing strategy. This one of the most important things you
should think about when creating or updating your marketing plan for 2017.
Include new technology
Since
technology is here to stay, your marketing tactics should include ways to use
technology.
To increase
your profits in 2017, use technology in new ways to deliver content and
services. Are you using a mobile app to reach your audience? Do you have a
strong online presence? Are you using the correct social media platforms?
Increase spending on ads
Advertising
can be expensive, but you can measure ROI (return on investment) advertising
online and with other platforms. Include advertising in your 2017 strategy.
Plan your ad placement smartly and you’ll see positive results.
Include new products and services
Are you
adding new products or services in 2017? Don’t use the same marketing tactics
on new products or services that you are using on existing products and
services. You want your customers excited about your latest offerings. This
necessitates a change in marketing emphasis.
Sure, last
year’s marketing plan worked fairly well for your business, but why not aim for
better results in 2017 by creating an updated marketing plan?
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